Victoria
Calle

Digital Content
I was responsible for creating digital content for various online platforms. Each piece of content was meticulously crafted to resonate with specific events and occasions, such as Christmas, the FIFA World Cup, or creating visuals for the steps of the purchase process. Whether it was designing festive web banners for the holiday season or creating exciting promotions for the World Cup, I ensured that our digital content remained fresh, relevant, and engaging throughout the year. This approach helped us foster stronger connections with our customers and drive increased engagement on our online platforms.

Budgets
The design of these budgets was crucial to stand out from the competition and showcase the professionalism of the company. To achieve this, I focused on creating a clean and modern design that effectively communicated the company's brand and values. I used high-quality images, as well as clear and concise text to outline the pricing and payment options. Overall, my goal was to create a budget that not only looked impressive, but also provided a clear and easy-to-understand breakdown of costs and services for our clients.

Catalogues
For the catalogues, I strategically grouped products by categories such as cardio and strength to enhance their accessibility for customers. I also incorporated high-quality photographs and descriptive text to elevate the aesthetic appeal of the catalogues. To tailor the design to the target audience, I highlighted relevant features and benefits, such as the maximum weight capacity for each product. I ensured consistency with the company's style, resulting in a successful and effective catalogue that helped drive sales.

Sales department
I designed various promotional materials for the sales department, including contact cards, presentation folders, digital presentations, and a digital signature. The contact cards featured a bold design to help sales representatives stand out, while the presentation folders showcased our equipment and services, indicating the potential fitness spaces that could be achieved with the company. The folders were available in two versions: one for gyms and another for buildings, depending on the client's needs. The digital presentations utilized custom templates with engaging visuals to capture the audience's attention, and the digital signature provided a consistent and professional brand image for the sales team's emails. These designs helped to create a strong and cohesive brand image in a competitive industry.

Web Design
• Design of interactive prototype for Gadolex, website for professional clients only, ready for its development.
• Design of interactive prototypes for personal use.