Victoria
Calle
design@victoriacalle.com
Hey! I’m Victoria, a graphic designer who loves creating catalogs, brochures, and visual content that actually connects the brand with its audience. With experience in printing and retail, I bring creative ideas to life with a mix of style and function. Currently in Australia and always up for new projects!
Let's make your company's presence unforgettable through design!
My experience:
Printing House - MBE West Perth
Currently working at MBE West Perth, a printing and design center. My role involves designing and preparing files for print, creating custom branding materials, and assisting clients with their visual communication needs. I’m also responsible for the store’s visual marketing, which is the part I’m most passionate about. I love discovering new ways to connect our clients with what we offer. I work on a variety of projects, from business cards and brochures to large-format prints, ensuring high-quality results that align with each client’s vision.
MBE Website
Freelance
While traveling through New Zealand, I worked as a freelance graphic designer, collaborating on various projects for small businesses and personal clients. My work included branding and digital materials. One of my key projects was designing Weka’s interactive catalog, helping the brand present its ceramic prints in a nice and easy-to-order way.
Digital-interactive Catalogue
Supergym - GADOLEX Corporation
I had the opportunity to work as a Graphic Designer for a leading company in the fitness equipment industry for one year. This company provided me with an excellent opportunity to work in a variety of areas and projects, which included designing catalogues, budgets, equipment guides, web pages, banners, mailing and social media campaigns, brochures and price tags.
supergym.uy
Printing
I've had the opportunity to work with a wide range of special printing techniques, including white toner and overgloss, as well as various colored papers. My experience also includes hot and cold laminations with different finishes, corflutes, foam board, and different types of vinyls. Additionally, I’ve worked on packaging projects and handled sticker applications using the roller press, among other tasks.
Digital Content
I’ve created digital content across various platforms, from social media campaigns to website designs. At Gadolex, I designed promotional materials and digital presentations for the fitness industry. As a freelancer, I’ve crafted content for a diverse range of clients, always focusing on engaging visuals and user experience. Currently, at MBE, I’m bringing digital designs to life with a keen eye on both aesthetics and functionality, ensuring every project tells a compelling story.
Marketing Material
I’ve designed a range of marketing materials for Gadolex, including bold contact cards, presentation folders for gyms and buildings, and digital presentations. These designs helped communicate the company’s equipment and services while building a cohesive brand image. At MBE, I created a calendar showcasing different printing techniques like special paper, laminates, and colors. I also designed a ‘quote of the day’ chalkboard, featuring messages that connect our work with the people passing by, adding a personal touch to our space.
Web Design
• Design of interactive prototype for Gadolex, website for professional clients only, ready for its development.
• Design of interactive prototypes for personal use.
Education:
Architecture Infographics Technology Degree
A tertiary degree program that trains professionals to proficiently represent all visual content for architecture and urban planning projects, including animations, 3D images, models, renders, presentations, and various other graphics.
Technical Graphic Design
Completed a comprehensive Graphic Design program specializing in Adobe software, equipping me with essential skills for proficiently handling various design tasks, including layout, photography, web design, and vector graphics
Visual Communication Design
Advanced student in the Bachelor's program of Visual Communication Design at the University of Architecture, Design, and Urbanism in Uruguay, with a focus on the project, technical, and socio-cultural and communication areas.
Web Development
Development, transversal skills, Jovenes a Programar (JaP)
Front-End
Intensive Front-End Course, (Introduction to HTML, CSS and JavaScript), Hack Academy
Web Design
Design, development and publication of a website, Domestika Platform
JavaScript
Introduction to JavaScript development, Domestika Platform
CSS and Flexbox
Web layout with CSS Grid, Flexbox and other techniques, Domestika Platform
After Effects
Introduction to After Effects, Domestika Platform
Vector illustration II
Styling vector illustration, Domestika Platform
Vector illustration
Vector illustration for beginners, Domestika Platform
Design of a Logo
Typography and branding: designing an iconic logo, Domestika Platform
Graphic Design
Technician in Graphic Design, BIOS Institute
Skills:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe After Effects
Mailchimp